Alpine Ski Shop Sterling

This place is amazing! In addition to offering a great selection of ski equipment and top-tier brands, this store has the friendliest and most professional staff. As a first-time customer who found this place on Google Maps without knowing anything about it, I was truly impressed by the quality of service I received—especially on a busy Sunday afternoon during the second weekend of December. Chris helped me find the perfect ski boots and took his time to make all the necessary adjustments and alterations. All the other staff, including the cashiers, were incredibly kind and welcoming.

I’ve been snowboarding for over 25 years. I was 8 years old when I first walked into this shop. I never in my years of traveling mountain to mountain, resort to resort, shop after shop , found such educated and fine people. They have taken care of me since day one and I am a full loyal customer. Prices are fair and in most cases cheaper than online, the customer service is through the roof, and quality is always top tier. I buy most gear here and I ask my most confusing questions. Always happy when I walk out. I couldn’t recommend this place more. It my #1 and I’m sure many others first place they go when they need to hit the slopes. Rock on Alpine

I’m so glad I found this store ❤️. Pat was so phenomenal — I ordered my skis online and called in to ask about bindings, and he really went above and beyond in helping me pick out the right pair for my new skis (and understanding what I had on my current pair). I really appreciated his patience as I’ve only been skiing for two years and am still learning. I would highly recommend this store to anyone :)

Alpine Ski Shop has the best Bootfitters around. Chris is a true professional and is efficient and helpful. He fit my kiddo and also helped stretch equipment to help my family budget. We highly recommend Chris. I will never shop around -- Alpine Ski Shop is our families choice.

Great experience at the Ski and Snow equipment swap today! Amazing customer service from Chris and Tim with getting me setup for my first full snowboard purchase. Would recommend and intend to come back.